Your Questions About Successful Trading Strategies

William asks…

How would you PR a client whose services help businesses optimize their sales/employee performance?

Hello all,

Would really appreciate your input regarding this. I work in PR and am working with a client whose predominant skill sets lie in business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company’s workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless conventions, introduce new techniques, reinvigorate a latent workforce – all with the objective to harness the very best from their employees. I’m trying to think of unique PR / publicity opportunities for her – aside from national and trade press, business TV and radio, etc. what inventive and imaginative PR opportunities do you think could be applied to her publicity strategy?

Thank you so much in advance, this has been evading me.

John answers:

Try local seminars targeted at the people/companies you want to reach – after all your objective is to help them get sales, so why not set up opportunities for your client to meet potential customers.

Mark asks…

How would you PR a client whose services help businesses optimize their sales/employee performance?

Hello all,

Would really appreciate your input regarding this. I work in PR and am working with a client whose predominant skill sets lie in business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company’s workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless conventions, introduce new techniques, reinvigorate a latent workforce – all with the objective to harness the very best from their employees. I’m trying to think of unique PR / publicity opportunities for her – aside from national and trade press, business TV and radio, etc. What inventive and imaginative PR opportunities do you think could be applied to her publicity strategy?

Thank you so much in advance, this has been eluding me.

John answers:

Hi Chris. Your best bet is to rape them. Preferably in the face, if that’s an option.
Best of luck.

James asks…

How would you PR a client whose services help businesses optimize their sales/employee performance?

Hello all,

Would really appreciate your input regarding this. I work in PR and am working with a client whose predominant skill sets lie in business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company’s workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless conventions, introduce new techniques, reinvigorate a latent workforce – all with the objective to harness the very best from their employees. I’m trying to think of unique PR / publicity opportunities for her – aside from national and trade press, business TV and radio, etc. what inventive and imaginative PR opportunities do you think could be applied to her publicity strategy?

Thank you so much in advance, this has been evading me.

John answers:

If those facts are facts, and can be demonstrated to be true, you don’t need any novel angles. Trust the story to do its own telling. Write it in natural human English, with not a breath of hyperbole in it, and release it into the wild.

This is how PR started out: telling interesting true stories about the clients. Sometimes the most sophisticated technique is to lose all the sophisticated techniques because they’re just getting in the way.

Just tell the story.

Donna asks…

How would you PR a client whose services help businesses optimize their sales/employee performance?

Hello all,

Would really appreciate your input regarding this. I work in PR and am working with a client whose predominant skill sets lie in business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company’s workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless conventions, introduce new techniques, reinvigorate a latent workforce – all with the objective to harness the very best from their employees. I’m trying to think of unique PR / publicity opportunities for her – aside from national and trade press, business TV and radio, etc. What inventive and imaginative PR opportunities do you think could be applied to her publicity strategy?

Thank you so much in advance, this has been eluding me.

John answers:

Advertise in your locale classified adds………

John asks…

How would you PR a client whose services help businesses optimize their sales/employee performance?

Hello all,

Would really appreciate your input regarding this. I work in PR and am in negotiations with a client whose predominant skill sets like business performance enhancement. She has a forty year career in sales, and her techniques, observations and seminars claim to enhance the performance of a company’s workforce treble fold. Businesses have noticed radical performance improvements from their employees after hiring her as a consultant and she has forged a hugely successful career visiting different companies and advising them on how to break with useless coventions, introduce new techniques, reinvigorate a latent workforce – all with the objective to harness the very best from their employees. I’m trying to think of unique PR / publicity opportunities for her – aside from national and trade press, business TV and radio, etc. what inventive and imaginative PR opportunities do you think could be applied to her publicity strategy?

Thank you so much in advance, this has been evading me.

John answers:

A blog with links to her website. Include a testimonial from a satisfied client, along with a little snippet about what she did for that client.

Expand on the really great testimonials to make short case studies, which you can then turn into press releases. Those play better locally, so aim at the local media at the client’s home base.

Opt-in email newsletters work well if they’re fun to read.

Good luck.

Powered by Yahoo! Answers

This entry was posted in Uncategorized. Bookmark the permalink.