Your Questions About Paper Trading Online

Nancy asks…

What is the difference between Mass Market Paperback and Paperback?

I want to buy a book from Barnes and Noble online. I see that it gives me options of if I either want Mass Market Paperback or Paperback. I’m not sure what is the difference between those two. What’s the difference? Which one should I get?

John answers:

The mass market paperback and the trade paperback have the same content–nothing is omitted from either.

Mass market paperbacks are smaller–what you think of when you think of a paperback book. They cost $7.99 or $8.99.

Trade paperbacks are larger in size and cost $12 – $16 or so. The print is larger, the gutters broader, the spacing between lines more generous, the paper and binding better quality. They’re somewhat easier to read and likely to last longer before their paper yellows or the binding glue fails.

Steven asks…

Does anyone know a chart that has the Highest Advertising Companies?

I need that chart for proof in a paper I am doing. It is mostly focused on McDonalds.

John answers:

AdAge Magazine publishes a general list of top US advertisers. That’s the primary advertising trade magazine in the U.S. If the link doesn’t work, I got there by googling just “top advertisers”.

FYI the list above is just a list of billings by online advertising agencies — its not even the bigger spend consumer media, and its agencies rather than advertisers.

MacD’s was #16 in the US in 2006.

Helen asks…

Do I need a business license and or any other papers in order to operate my own online store?

So I’m trying to set up my own online store and I need to know if I really need a business license or any othet official papers to do this.


John answers:

Yes it is technically required. However, you will be under the radar since the vast majority are doing it anyway. Once the business reaches a certain size and your income reaches over $10,000 per month, you will then need legal documents authorizing you to do so. Until the $10,000 plus, the IRS simply do not have the time to catch insignificant traders cause they’re too busy chasing the bigger ones. But still be careful cause illegal operation of a business is a big deal for America now cause so many people are running illegal business trade online these days and none of them are paying the business taxes that are necessary to keep the economy alive.

James asks…

best guide to online personal investing?

I am a beginner in online investing and would like to know a good book to start off with.I would like to mention I also a novice in share market.Although would love to dabble in it.Any help.

John answers:

First there is a lot of vocabulary to learn. Many of the sites already suggested can help you with that.

The next step is to understand the types of investment strategies. Google or Yahoo search for “index fund” “investment strategy”, “value stocks”, “growth stocks”, and “technical analysis”. You should understand these before deciding how you are going to invest.

For investment strategies, one of my favorites is
Read the short, free online book. I think he gets most of it right. Importantly, he presents a technique that will maximize the $ you invest in “winners” and minimize the $ you invest in “losers”.

Before you invest your first dollar, do pretend trades. Using a spreadsheet, pretend that you have a bit of money and pretend to buy and sell stocks at the prices the day of your decision. Subtract out the fees for buy, sell, and stop orders. See if you make money on paper. It is s-o-o much cheaper than using real $ to learn with.

Richard asks…

What are the top notch special effects makeup schools?

I currently live in Colorado, but I have absolutely no problem relocating. I don’t mind learning about everyday make up but, I want to specialize in special effects. I’ve spent countless hours, online looking for makeup schools and I’ve found a few that seem legit, but I’m having trouble deciphering which ones are the real deal. I don’t want a half-assed education.

John answers:


I have answered a similar question before, and repost it below for you. I don’t know specifically about Colorado ((I’m UK based), but the biggest makeup effects schools tend to be clustered near centres of the film industry for obvious reasons.

There is a difference between ‘makeup effects’ and effects done by conventional makeup artists, as the skills sets do overlap, but once you get into makeup effects and prosthetics to an advanced level, the skills branch off into a completely different path involving sculpting, making moulds and working with materials. Many courses do a small section on FX as part of a bigger course which may be of no use if that is not what you want to do.

To the eye, seeing this FX work taking place appears at first more akin with construction and sculpture. Most makeup artists would be able to do minor casualty effects, but the more involved stuff using extensive prosthetics or creature suits is a different department.

People who do runway stuff rarely get their hands covered in plaster to make moulds, and vice versa. Its not that you can’t mix and match runway, effects and theatre – its more that the further you go down a particular makeup route the more involved you become in that niche, and become more specialised.

You can be ‘certified’ by a governing body and still be utterly unemployable. Naturally makeup schools who make money from you doing the courses will neglect to focus on this. If you wanted to specialise in makeup effects and prosthetics for example, much of the work happens off the set and away from the actor in a workshop or industrial unit. The final on-set application on the person is a small part of a much bigger process, yet is usually the only bit that people focus on.

I have some free tutorials and a mini ecourse about prosthetics which you are welcome to:

Also, my new site has a blog which I love posting on:

I also have a YouTube channel with some tutorials. There are a few there now but I have planned a loooooot more to come:

Like any career, there is the ‘on paper’ route but this must be supported by a realistic and knowledgeable approach to the industry to which it pertains. Makeup effects and prosthetics is a completely different job to that of a conventional makeup artist. There are of course ‘makeup effects’ that all makeup artists should be able to do such as sweat, minor injuries and the effects of a disease for example. However, once this becomes more severe and requires prosthetics or more serious distortions, it is usually sub contracted out to a specialist. This subcontracted specialist will probably never have waxed an armpit or tinted an eyelash in their lives.

I think it would be best to speak to working professionals and ensure the training is relevant, and see what else is advisable to learn aside from the conventional academic qualifications. It will vary from region to region. I work and live in the UK, and the way the industry works is different from the States. Also, unions often will decide who can work on set or in a workshop and to what degree they are involved. These safeguards are in place to maintain skill levels, but will also make it hard to get a foot in the door.

Check They also host trade shows several times a year all over the world (check They are worth going to, so you can meet and speak to people face to face about your intentions. It is great meeting like minded souls, and most of the big schools are there giving demos and often have ‘show’ offers and discounts. There is also a schools link on the makeup mag page.

Whoever you go with, check them out online, see if anyone has anything bad to say about them. If you want a career in film and TV I also suggest you run the tutors name through, and see what credits they have to their name. Many teach it although they haven’t actually done it themselves in industry.


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